I designed end-to-end experiences for enterprise SaaS products, turning complex communication workflows into simple, intuitive interfaces. My work covered everything from discovery and user flows to UI design, interactive prototypes, and reusable Figma components.
I worked closely with product managers, developers, QA, and stakeholders throughout the process — helping shape ideas, solve product challenges, and find the right balance between user needs and business goals.
Alongside product design, I built and maintained a design system that brought consistency across multiple products.
Email Campaign Builder
The Email Campaign Builder was designed through a structured UX process that transformed user needs into an intuitive, feature-rich editing experience. The following phases highlight the key steps taken from research to launch.
The process
Researched existing email builders, analyzed user pain points, and gathered requirements from stakeholders to understand how marketers create, edit, and manage email campaigns.
Defined the core functionality of the builder, including drag-and-drop editing, reusable blocks, responsive previews, template management, and campaign actions such as saving, testing, and sending.
Structured the editor by organizing blocks, layouts, libraries, properties, responsive controls, and campaign settings into an intuitive and scalable workspace.
Created low-fidelity wireframes to explore different editor layouts, focusing on the placement of the canvas, block library, properties panel, and navigation.
Designed the drag-and-drop experience, inline editing, responsive preview, block customization, and interactive states while creating a cohesive visual interface through typography, color, motion, and micro-interactions.
Built interactive prototypes to validate key workflows and gathered user feedback to refine usability and improve the editing experience.
Delivered detailed design specifications, reusable components, and interaction documentation while collaborating with developers to ensure design accuracy during implementation.
Supported the product launch by monitoring user feedback and continuously improving the builder through feature enhancements. Iterated on the builder by introducing new content blocks.
Screen Layout Builder
I designed the Layout Builder around a simple drag-and-drop workflow, making it easy for users to create and manage screen layouts without needing design or technical skills. The process focused on clear content blocks, flexible positioning, reusable components, and an intuitive canvas that gives users immediate visual feedback as they build.
Other campaign builders I have worked on
